A trio of elegantly furnished display models has been introduced at The Shoreham, the first rental building at the blossoming Lakeshore East community on the New East Side. The award-winning models are designed to reflect the fun and energetic yet comfortable urban lifestyle in a new neighborhood. Each features luxurious textured window treatments that frame floor-to-ceiling windows that lead to glass paneled balconies with magnificent views of Lake Michigan, the Chicago River, Chicagos breathtaking skyscapes and Lakeshore Easts own six-acre botanical garden. All three models received prestigious 2005 Chicagoland Apartment Association Marketing & Management excellences awards known as The CAMME Awards for their design. The Shoreham also received awards for the leasing center, brochure and direct mail program.

NNP President Robin Loewenberg Berger notes that the eclectic display models have played a major role in the rapid lease-up of The Shoreham -- 91 percent leased since opening in April -- and set the stage for a scheduled spring groundbreaking for the second rental building at Lakeshore East. The 51-story glass tower designed by Loewenberg Architects is named The Tides at Lakeshore East and will contain 607 luxury apartments, a garage with space for 388 vehicles and nearly 5,000 square feet of retail space. A Light and Airy Mood

A convertible model at The Shoreham is designed with a light and airy mood. The use of color is most dramatic with bright pinks and greens, light wood furniture, polished metals and cream-colored fabrics. The apartment features a separate yet open sleeping area that allows light to enter both rooms. The queen-size bed fits perfectly in the bed area and demonstrates many possibilities for furniture layout. The wall in this space is divided into two sections by the use of contrasting paint that creates a most pleasing bonus room. The sleek granite island kitchen is accessorized with many colorful accessories that show these floor plans are suitable for entertaining guests. Dazzling color and contemporary furniture is used in this model to create a tasteful atmosphere. Contemporary and Earthy 1-Bedroom Plan The one-bedroom model presents a contemporary yet rich and earthy mood.

The use of color is most dramatic with bright orange and brown, textured fabrics, deep wood furniture, and polished metals. The apartment features a separate bedroom and bath. The use of color in the bedroom complements the bed linens and dark contemporary woods of the bedroom furniture. The bathroom is painted with a thick bright stripe to create a lasting impression. The sleek granite island kitchens beautiful maple cabinetry, accessorized with bright vases, beautiful china and contemporary counter stools, blends well with the earth tones used throughout the model and creates a true lived-in atmosphere. Sophisticated 2-Bedroom Model The sophisticated two-bedroom model blends muted colors with classic blues and browns, dark contemporary wood furniture, silver metals and elegant silk fabrics. The floor plan features a private bedroom and in-suite bathroom. The striking king-size bed with nightstands helps demonstrate the generous room size. The second bedroom has been designed as a den with a chocolate brown velvet sofa and dark cabinetry. The classic colors used in the model, is contrasted with contemporary accessories and furniture. The use of blues and browns reinforced throughout the model is most memorable. The open, sleek granite island kitchen is accented with accessories. Created by a joint venture of Magellan Development Group LLC and NNP Residential, The Shoreham is a 46-story residential tower offering 548 luxury apartments.

They range from studios and convertibles to one- and two- bedrooms of up to 1,300 square feet. The 28-acre Lakeshore East community is situated where the Chicago River meets Lake Michigan across the street from instantly world-famous Millennium Park. Lakeshore East is one of the largest central-city urban developments underway in any major U.S. city. The inclusive lifestyle at The Shoreham includes an in-home laundry with a full-size washer and dryer, General Electric appliances and granite kitchen islands with a choice of finishes. A signature amenity of The Shoreham and other Lakeshore East buildings is The Shore Club, a private, 24-hour-a-day club floor featuring a Sky Garden Lounge, The Home Office, party suite with catering kitchen, billiards room and caf. Also on the club floor, The Spa provides residents with a state-of-the-art fitness center, two whirlpools, sauna and steam rooms, massage area, outdoor pool and a landscaped terrace including a poolside deck and barbecue area. Public parking for 373 cars and 11,000 square feet of planned retail round out the 765,000-square-foot property, designed by Loewenberg Architects and built by Walsh Construction. The remarkable portfolio of amenities provided at no extra cost includes high-speed Internet access, premium satellite TV with HBO and Showtime and air conditioning, heat, gas and water.

The Shorehams gracious amenities take Chicago apartment living to a new level, said Berger. With this rental option at Lakeshore East, more Chicagoans can take advantage of a community that offers every luxury, including spectacular views of the river, Lake Michigan, and our own 6-acre public park complete with free wireless Internet access. The studios, convertibles, and one- and two-bedrooms at The Shoreham are creating a truly exceptional living experience in the heart of Chicagos most exciting new community, continued Berger. With its lakeside location, views of The Park at Lakeshore East, and convenience to downtown businesses, cultural institutions and entertainment venues, The Shoreham offers the best of everything for those who want nothing less. The Shoreham is also distinguished by its unique and highly successful RentBuy program that allows qualified renters to apply up to 25 percent of their monthly rental payments to cover up to 2.5 percent of the purchase price of a new condominium home in a participating Lakeshore East building. The $4-billion Lakeshore East mixed-use community received the 2002 National Honor Award for excellence in urban design from the American Institute of Architects (AIA). Incorporating the elements of a traditional Chicago neighborhood, the Lakeshore East plan allows for the construction of up to 4,950 residences, a magnificent 6-acre public park, 2.2 million gross square feet of commercial space, 1,500 hotel rooms, 770,000 square feet of retail space and a proposed elementary school. For more information, please call 312.540.0400 or visit